Meta ads for London small businesses.
We set up and run Facebook and Instagram ads for small and mid-sized businesses in London. Business Manager setup, creative production, daily optimisation — from £540/month. No 6-month contract.
What we do with your Meta ads
Full delivery — from Business Manager setup to daily optimisation. You own everything, we do the work.
Setup & configuration
Business Manager, Pixel installed on your site, Conversions API, target audiences, custom audiences, lookalikes — all set up correctly from day one.
Creative production
We produce 8 new ads per month — images, video, copy. You don't need to send us anything except the product or service.
Daily optimisation
We check performance every day, swap out underperforming ads, and report weekly on leads, sales and cost per result.
What actually works on Meta in 2026
Most of what "Meta experts" sell is noise. What actually works is simple: good ads (images/video customers actually want to see), good targeting (we let Meta's algorithm do 80% of the work), and a fast landing page that converts.
Three things we always set up
- Conversions API — Apple's iOS 14.5 changes broke Pixel-based tracking. Conversions API sends data server-side to Meta and is now standard.
- Advantage+ Shopping — Meta's own AI campaign type. Outperforms traditional manual targeting in 80% of cases for small businesses.
- Correct Pixel events — not just PageView. We set up Lead, Purchase, AddToCart, Schedule correctly so Meta knows what's actually happening.
Price example for a small London business
| Item | Month 1 (setup) | Each subsequent month |
|---|---|---|
| Velanor — service | £540 | £540 |
| Ad budget (to Meta) | £500–1,000 | £500–1,000 |
| Setup (BM, Pixel, CAPI) | £0 (included) | — |
| Total out of pocket | £1,040–1,540 | £1,040–1,540 |
Ad budget goes directly to Meta. You own the account.
When Meta ads DON'T work
Honest: not all businesses should run Meta ads. If you sell B2B services to CEOs of large corporations, LinkedIn is better. If you sell something people Google for (plumber, lawyer), Google Ads is better. Ask us first — we'll tell you if Meta isn't the right channel for you.
FAQ — Meta ads
How much should I spend on Meta ads?
Minimum £300–500/month in ad spend beyond our fee. Below that, the algorithm doesn't get enough data to learn. Optimal start for local London businesses: £500–1,000/month ad spend.
How long before I see results?
First sales/leads typically within 7–14 days. Stable performance: 4–8 weeks after the algorithm has learned. We report weekly so you can see the progression.
Do I own the Facebook account?
Yes, always. We set up Business Manager in your name (or you already have one) and we get partner access. If you stop using us, you keep everything — ads, data, audiences.
What about Instagram ads specifically?
Instagram is part of Meta and runs through the same system. We create ads tailored to Instagram formats (Reels, Stories, Feed) since they often deliver lower CPM than Facebook for local businesses.
Ready to start with Meta ads?
Book 15 min — we'll quickly check if Meta is the right channel for your business, and if yes, recommend a package and budget.